SAMSUNG —
PC shop-in-shop
The Situation: Room to Improve
Ahead of the upcoming launch of Samsung’s latest notebook line, Cheil Nordic was commissioned to re-design the whole shop-in-shop experience. The current setup made it hard for the consumers to navigate without asking for help from the in-store staff and blended in amongst the competing brands offering.
Design Approach:
A Breath of Fresh Nordic Flair
Cheil Nordic created a tailor-made design with the consumers in mind. The goal was to establish a clearer sense of the products while combining the brand’s DNA with the nordic setting
Light, bright, and simply brilliant; ash tree, limestone, and Corian became the key building blocks for the installation.
The new layout gets its smooth look by using rounded contours, rather than the traditional sharp table edges. Not only meant to be aesthetically pleasing and in line with the brand, but the round table also makes it easier to access the products.
photocred: @mattiashamrenphoto