As lead agency we were tasked with developing the long-term strategy and concept for Samsung’s live shopping investment in the Nordics. Our vision was a platform created to connect, entertain and engage with fans in real time and provide them a virtual hands-on experience with new exciting products, relevant topics and unique buying opportunities. The concept Samsung Live premiered on May 27, 2025 with host Farzad Nouri and Oscar Nöjd.

Consumer electronic devices are not a set of products you typically buy on an impulse. Hence, we needed to view live shopping as a place for rich content, leverage it as a tool for connecting with people over time and not only as a place for sales promotions. Under four strategic pillars we invited viewers and participant to; 1: Get Inspired, 2: Discover more, 3: Learn new things and 4: Engage with Samsung products, people and brand.

Together with broadcasting platform Firework we set out to create a live shopping platform that could enable commerce and entertainment to intertwine and blend together in vibrant and synergetic ways. Samsung Live did just that.